Home staging is a key marketing tool used in today’s Real Estate Market to help differentiate your home from other listings and to elevate it abovethe competition. Staging sets the scene throughout the house to create immediate buyer interest. The sole purpose is to showcase the home’s best features in order to gain more profit and to prompt a quicker sale. The way a home is lived in and the way it is marketed to sell are two different things; our job is to help you make that distinction.
Often a Buyer’s first impression is decided at the curb. Take care of exterior maintenance issues like cutting back overgrown shrubs, mow the grass and rake or pick up downed leaves and branches and put away lawn tools, kids’ toys. Discard or store any outdoor furniture that is rusty or ragged and weed and mulch flower beds. If season and funds permit, put out some colorful annuals or put a few nicely planted containers on or near the front porch. Giving the front door a facelift with a new coat of paint, possibly changing the color, and adding some new hardware, as well as putting out a new door mat are great ways to contribute to a positive first impression.
Open the drapes and blinds – Sunshine is the world’s best decorator and nothing is more depressing than walking into a home where shades, curtains and drapes are closed. The buyer is likely to leave with the impression of a dark and claustrophobic property. Wash the windows – inside and out. For the same reasons as above, no other small improvement will give you more bang than this.
De-cluttering and organizing a home is very important and does more for your home than just making it look neat. A cluttered home can feel small and less airy. While you may love being surrounded by all of your accessories and photographs, too much can be distracting to many Buyers. The goal is to allow Buyers to focus on the “Real Estate” that they are actually purchasing and to imagine the home filled with their belongings. Most people are not able to visualize the possibilities, so set the stage for them by packing up some of your collections and photos and arranging furniture so that your homes architectural features are highlighted.
IN THE KITCHEN
Scrub like crazy, your kitchen may need to be updated but it can still sparkle. Clean the stovetop and countertops with whatever it takes to remove stains and discoloration. Wash the front of all cupboards and appliances and keep the floor swept and scrubbed for the life of the listing. De-clutter here too, especially the refrigerator removing all magnets, children’s artwork, calendars, etc. Put away countertop appliances, canisters, etc and keep cabinet doors and drawers closed. Some inexpensive changes can give your kitchen an updated appearance, such as a new faucet, new knobs and/ or pulls on the cabinets and a fresh coat of paint on the walls.
It is critical that the bathrooms sparkle as well. Old bathrooms can be charming and a new shower curtain or fresh flowers on the counter may be all you need. Put out your best towels and add lotions and candles around the tub to create a “Spa Feel”. Again, adding a new faucet, changing out the hardware and painting the walls can help to give an updated appearance.
BEDROOMS, ESPECIALLY THE MASTER
Start with cleaning and de-cluttering and then consider adding new bedding, window treatments and lamps to create a Master Retreat. Remember, you get to take some of this with you to your new home so in addition to adding perceived value to your current home, you will benefit by helping to create a fresh start in your new home.
Buyers will open all of the closet doors, so make sure that your closets are clean and organized. Storage is a top priority to most Buyers, eliminating the clutter in your closets will help to assure them that the storage they so desire is available.
ADDITIONAL TIPS TO PREPARE YOUR HOME FOR SHOWINGS:
Powerwash the exterior of your home Make sure all gutters and downspouts are attached and functioning Scrape any peeling paint on windows and doors and repaint
Change front door hardware, if rusted
Replace torn or broken screens
Clean and organize cabinets and bookshelves
Clean light fixtures and ceiling fans
Shampoo carpets and take care of wood and tile floors
Repair leaking faucets
Clean and paint walls and ceilings
Replace old lamps and lampshades
Replace worn countertops
Your home should be dressed to sell – inside and out – with the appearance of a gourmet kitchen, a luxurious master suite, beautiful landscaping, updated or re-purposed furnishings, accessories and artwork, and fresh paint we can create an atmosphere for a potential buyer that they can envision themselves living in – more importantly, that they want to be living in!